Showing posts with label berlin fashion week. Show all posts
Showing posts with label berlin fashion week. Show all posts

Wednesday, July 9, 2014

MORE GREEN FASHION IN BERLIN

Yesterday I wrote a post about the Green Showroom in Berlin. I had to split it up, there was just too much cool stuff to see. So today I wanna show you some more sustainable fashion labels.


One interesting project is Algeamy by Blond & Bieber. Together with the Fraunhofer Institute they are developing different coloured algae dyes to use for textile printing.


The interesting part is the dye, depending on the binding agent, developes different textures. From what feels like regular dye, to what feels like a quite tough, rubbery surface.


And the even more interesting thing is that the colours change after time due to UV exposure. So green turns into a light and then a medium blue. Orange turns into yellow or red or the other way around, I don't quite remember.


Love their printing machine too. It looks like a posh toy market stall for kids.
So elegant and simple, but so sophisticated. Very cool.



I think it's really interesting to see these innovations at the Fashion Week. Some people are really into their research and working together with science institutions.

Blond & Bieber even have a pretty video showing their process.



Who doesn't love videos, right?!

Envido is a label from Brazil working closely together with different local craftspeople, recycling bronze, leather, rubber, and even gem stones. Because apparently Brazil has so many gemstones and the small ones ain't good for exporting, so they are just getting thrown away! Like emeralds and amethysts and stuff. Crazy! The girls are super nice and I think it's great that they work with so many community projects and are doing so much upcycling.


Here is a picture of the recycled bronze, I really love the bracelet, even though I'm not a fan of the leather in the background. Still wanted to post the picture.


We briefly spoke about football too, the match between Germany and Brazil being that night. Well, that must have been a hard night for them! I hope they didn't take it too bad and have recovered by now.


Farrah Floyd is another fashion label based in Berlin, which integrates a zero waste system into their business. Like for example, developing cuts with no cutoffs, where you use a rectangle piece of fabric and just use seams to change the shape of the garment. Tricky stuff!


I like the cross between streetwear and a more eccentric, elegant silhouette.


And here is the show piece of the green showroom in my opinion, a gown by Lionel Morin. Not my style, but I thought it was interesting. It's more conceptual art than wearable fashion.


I'll probably write another post later, but first I got to go back to take some more pictures..

GREEN FASHION IN BERLIN

Yesterday I helped out a friend at the Green Showroom in Berlin. The Green Showroom is one of two connected sustainable fashion shows in Berlin, the other one being the Ethical Fashion Show. Basically the Ethical is for Streetwear and the Green Showroom for the more posh, luxury sector in the industry.

Both have a sustainable agenda, if you want to participate your label has to cover at least one environmental and one social aspect, which could be using organic fabrics, upcycling, local production, waste reduction, paying fair wages and so on.
I always like those fashion shows, because I feel more at home there and I know people are kind of on the same page with me when it comes to sustainability, eco conscious production and their work being socially viable.

The Green Showroom is held at the Adlon Hotel right next to the Brandenburger Tor/Brandenburg Gate in the middle of Berlin. It's one of the poshest hotels in town and crawling with rich people. Basically people, that I never get to fucking see during the rest of the year.

Which makes it really entertaining in itself. It's like a social study or something for me going there.

Here is a bad picture of the restaurant area.


And here is an example of the terribly cheesy artwork they have crowding the place. This one costs 5000€ btw. It looks like something bad from a 90's Berlin gift shop.


The ladies at the fashion show reception are super nice!


Here is a quick look into the cozy fashion expo setup, including carpets, heavy drapes and wood panelling.


The location makes for a quite intimate atmosphere.


And now let me show you some of the labels I liked.

There is of course my friends label, Maria Seifert Collections, pretty women's wear made from organic cotton or other organic fabrics. This time parts of the collection were featuring an interesting peacock print and yellow pants.



Her stall neighbour Skrabak had some cool dresses on offer which are printed and produced in Germany featuring interesting patterns inspired by Moroccan mosaic tiles.


Then there was Living Blue, who make indigo tie dyed scarfs made in Bangladesh. I'm always amazed by what's possible do make with tie dye, straight lines and everything, very impressive.


And here is Katrien van Hecke's collection, she's using plant dye exclusively for her lovely dresses and scarves. Unfortunately they are not vegan, as she uses silk fabcris only. But I wanted to show you anyways, because it's really amazing what you can do with natural dyes!


So expressive!


Ok, I just decided I will make 2 or even 3 posts out of this. There is just too much cool shit I wanna show you! Tomorrow we'll continue. Stay tuned and I hope you enjoyed it. If you have any questions regarding the shows just ask me. :)


”related